Rise in email marketing could bring more inbox storage bloat

(Friday, January 15, 2010) | Category : Email messaging trends

Marketers will continue to rely on email blasts to promote products and services in the coming years, one freelance marketing blog recently noted, and many organizations may turn to an email archiving solution to help deal with the resulting storage bloat.

Email marketing continues to have the highest return on investment of any marketing method, Neil Tortorella wrote for Freelance Switch. A recent study by the Direct Marketing Association found that the average return on investment for email marketing is $45.05 for each dollar spent, compared to $19.94 per dollar spent for other internet marketing channels, he noted.

"There's some talk around the Web that email marketing is becoming a thing of the past due to the popularity of social networks. I beg to differ," Tortorella wrote.

These high returns on investment relative to other promotional methods suggest that promoters will continue to rely heavily on email marketing for years to come, the blogger predicted.

As promotional emails and newsletters continue to flood email inboxes, many firms may consider investing in an email archiving solution to help keep track of messages and manage storage bloat.