The Case for Outbound Content Management
Email, instant messaging, text messaging, social networking and other tools are a
double-edged sword: they are extraordinarily valuable as a means of boosting employee productivity, generating revenue and creating brand awareness; but they also pose enormous risks if their use is not monitored and managed properly. Organizations that do not sufficiently monitor and manage communications face enormous problems, as the examples above – and this white paper – clearly demonstrate.
At its core, managing content is about managing risk – the risk that an organization could lose trade secrets, quash an acquisition, have its senior management embarrassed or face heavy fines – if it does not properly manage the content that leaves its organization. Managing outbound content, therefore, needs to be viewed as a primary capability in any organization’s security arsenal.
This white paper focuses on the critical need to manage outbound content sent using email, instant messages, text messages, tweets, Facebook posts and the growing number of other venues from which damaging content might be sent.